I am an industrial designer. I am a wife and mother. I leave my home to work in an office with my husband. We are both industrial designers. We own DesignBranch.
My husband is outgoing, friendly and approachable. His design sensibility stems from a pure, unfaltering understanding of consumer appeal. He pours himself into projects, falling completely into the experiences he is designing. He will shake me awake at 3am to share design solutions or interrupt a family dinner to review product features.
I am quieter and more studious. I work methodically. I am an artist thrilled by the prospect of my work finding homes in places I will never be. I am happy. I find joy in the curves of a bath caddy. I find inspiration in the clip holding a bag of potato chips closed.
Design is a learned skill based upon a natural talent. Understanding of aluminum manufacturing is learned. The science of ergonomics is spelled out in text books. Design truly lives at the perfect balance point between comfort and excitement. As designers, we use those learned tools & skills to enrich ourselves and more fully satisfy end user. Without some natural understanding of acceptable adventure, we fall flat.
My husband and I balance one another. His friendly intensity and my studious joy collaborate. Where he is easy, I am rigid and where he is trapped I find freedom. Athletic competition can fuel greater skills. Artistic collaboration is similar. When I work, respectful jealousy encourages creativity. Another designers’ restraint reminds me to respect the importance of an easy approach. My methodology prompts others to circle back and review past-over ideas.
Design is a dance. The designer, the client, the end user . . . the collaboration of needs and comfort and desires. I use learned understanding to encourage balance in design. We push past our individual shortcoming. The designers I work with use one another to reflect our own failings and refine our skills. Our respect for one another allows us more flexibility to push past boundaries. We become greater than our individual parts. We are DesignBranch.